How article marketing works

Article marketing is a very important tool that most of the internet marketers and SEO consultants use. There are hundreds of article writing firms out there that offer article writing services and article marketing services to their clients. How does article marketing work?

Well, it’s a marketing tool that market one’s website, blog, web page, business, products and/or services via articles. In an article marketing campaign, several articles are published over different high PR article directories. And of course, every article carries a backlink. These articles are used for two purposes.

Firstly, they increase the search engine ranking of the web page as each article carries one to two backlinks.

Secondly, these articles are also used to attract direct traffic. The intention is that the readers will click on the provided link, come to the website, and will purchase something.

Consequently, the targeted web page receives more visitors, resulting in an increase in sales and increase profit. Article marketing is a great marketing tool provided it is used wisely. Wisely means to use original, error-free and informative content in the articles. Articles that don’t have any sort of new or interesting information for readers usually don’t receive as high clicks as those ones having something new and interesting in them. So the idea is to write content for readers not for search engines.

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