Top 6 Traits of a Highly Effective Dental Newsletter
A newsletter gives you plenty of benefits, lead genrating is one of them but to reap those rewards, you need a compelling product. writing newsletter is not a big task if you understand your dental patients and their need from a dentist. To write an awesome newsletter, follow the steps shown below:
Newsletters Keep a Regular Schedule
A good newsletter contain list of date and time that show regular scheduling. Depending on your practice, that could be on alternate days, weekly or monthly. This will let patients to book their dental appointment according to their need and demand. You can also use software like DocMate; allow your patients to book their appointment from anywhere and anytime.
Newsletters are mobile responsive
Newsletters should be mobile responsive, so newsletter can open easily on mobile devices as well. Your patients can visit you through desktop, laptop, pc, tablet and other media devices. So be ready for them and update your newsletter.
Newsletters Have Subject Lines That Are Open-Worthy
Opening of your newsletter is totally depending upon your subject line; you can also say subject line is an attention grabber. Subject line should write in such a way reader found it informative and useful.
Newsletters Are Easy To Comprehend
Make your newsletters user friendly, easy to read, easy to share and easy to unsubscribe as well. The reason we mention unsubscribe here is many people subscribe your newsletter by mistake and they feel frustrating in getting unwanted mails in their inbox. Giving easy unsubscribe button will show your loyalty toward your clients and help you in building more genuine clients.
Newsletters Keep It Short
Write your newsletter stick to the point and clear everything is short, because no one likes to read lengthy paragraph. Try to write your newsletter in bulletin format, so the information transparency becomes easy and simple.
Newsletters Have Actionable Calls to Action
Calls to action are a feature, which allow patients to call direct to you without dialling phone number. This is like cherry on cake, read feel more convenient to clear their doubt on phone call rather the reading long text on the website. Calls to action are the best lead generating method in email marketing, Read DocMate reviews for more clarity over leading generating, even you can find this feature on Facebook as well, Skype etc.
A very good dental newsletter is the best way to reach your target audience and convert them into leads. Email Marketing is a superb tool to generate new leads with less content, but your efforts with boost to 200% if you add reward and offers for your upcoming patients.